1. Burger & Lobster teaser
Tiktok views 305.7K Tiktok likes 114 Tiktok shares 18 IG views 8416 IG likes 122 IG shares 77
Nurfatihah Binti Monjurul Alam
Digital Marketing Executive
Experienced in social media campaigns, influencer marketing & performance analytics within a 5-star hospitality brand. Proven ability to drive engagement and evaluate campaign effectiveness using data insights. Strongly interested in paid advertising, SEO, SEM, CRO, and CRM, to boost brand visibility and digital growth.
TRX/KLCC/Ampang Park/Bukit Bintang
Projects
Experience
Marketing Communications Intern (Digital Marketing)
Angsana Hotel & Resort (5-Star)
يناير 2025 — مايو 2025 · 5 أشهرPenang
دوام كاملمن الموقع
- Produced and published 14 social media campaigns (short videos) across Instagram, TikTok & Facebook, generating 24K organic views, 357 likes & 333 shares on a single TikTok post, outperforming previous campaigns.
- Conducted KOL & influencer benchmarking analysis across 70 profiles for brand collaborations, expanding digital reach & audience targeting effectiveness by ~30%.
- Curated user-generated content (UGC) that aligned with brand identity, resulting in 226 shares and increasing booking conversion rates by ~25%.
- Analyzed weekly campaign performance metrics using Google Analytics & Triptease data to refine content strategy, audience targeting & ROI.
- Developed monthly email newsletters promoting current promotions and tourist attractions, increasing email engagement by ~20%.
- Coordinated influencer visits and production shoots by collaborating with cross-functional teams to ensure timely campaign execution.
- Led 2-day marketing activations engaging over 100 potential customers at Osram Kulim and Penang, generating leads and enhancing brand visibility.
- Supported public relations efforts by preparing press materials and managing high-profile/VIP experiences (Chef Wan), boosting media exposure and brand positioning.
- Represented the hotel by leading tours for more than 50 international professionals, strengthening international partnerships and brand reputation.
Restaurant Manager
Enca Restaurant
يوليو 2022 — سبتمبر 2023 · 1 سنة 3 أشهرPenang
دوام كاملمن الموقع
- Managed daily operations, including order tracking, billing, and service coordination, ensuring smooth workflow and high customer satisfaction.
- Handled daily financial reconciliation of cash and QR transactions, maintaining accurate closing financial records.
- Oversaw dining layout and menu presentation to optimize customer experience and operational efficiency.
- Engaged directly with customers for order and payment processing, enhancing communication skills and gaining insights into consumer behavior.
Skills
Social Media MarketingContent Creation & StrategyInfluencer, KOL and Email MarketingDigital Campaign Planning & ExecutionPerformance Analytics (Google Analytics & Triptease)Video Production & Editing (CapCut & Canva)Cross-functional Team CollaborationProject Management & Stakeholder Engagement
Education
Bachelor of Arts (Hons) in Marketing Management (Digital Marketing specialism)
Asia Pacific University of Technology and Innovation (Malaysia) & De Montfort University (United Kingdom)
أغسطس 2023 - فبراير 2026
أخرى
- Dual Degree Programme (UK curriculum), accredited by Digital Marketing Institute (Ireland)
Diploma in Business Management
Universiti Malaya
يوليو 2020 - يوليو 2022
أخرى
- Class Representative (All semesters), CGPA: 3.99