Product Owner
MM2 Marketing
Dec 2023 — Present · 2 yrs 7 mos
Full-timeHybrid
- Conducted deep analysis of 3 legacy platforms serving 250K+ users, identified critical gaps and pain points through stakeholder interviews with 6 C-level executives and user feedback analysis.
- Defined comprehensive product strategy including transformation of 3 underperforming platforms and greenfield development of Business Portal aligned with business KPIs.
- Introduced Agile/Scrum methodology and established phased delivery approach.
- Developed prioritized product backlog in Jira with detailed user stories, use cases, and acceptance criteria.
- Led cross-functional team of 11 through sprint planning and delivery cycles.
- Collaborated with designer in Figma to validate user flows and ensure optimal usability.
- Performed API endpoint testing with Postman prior to mobile integration.
- Conducted UAT on app builds to ensure quality standards and alignment with acceptance criteria.
- Evaluated cloud infrastructure options and pivoted from AWS to Digital Ocean to deliver cost-effective solution without compromising scalability or performance.
- Positioned product suite for successful market launch through rigorous testing and stakeholder alignment.