Media Buyer & Content Creator

• Managing 8M+ Ad Spend. Driving 300 % Sales Growth Through Data-Driven Strategies & Creative Optimization and managing budgets and optimizing ROAS.

• Platforms Mastered: Meta Ads (Facebook & Instagram), TikTok Ads, Google Ads, NOON, Amazon

• -Core KPIs Optimized: Maximizing ROAS & CTR, Minimizing CPA, CPC, & CPM

• -Built Retargeting Funnels and successful Scaling Strategies

• -AI Automation like (n8n, Claude)

Working with more than 10 clients in the Egyptian and Saudi markets

• A results-driven Social Media Specialist and Content Creator with a focus on building brand authority. I manage the entire content lifecycle from strategic planning and competitor
• Successfully managed and scaled digital presence for medical and cosmetic brands.
• Strategic Planning: Developing monthly Content Calendars aligned with marketing goals and product launches.
• Competitor Audit: Continuous monitoring of market trends and competitors to identify gaps and opportunities.
• Creative Direction: Writing detailed Creative Briefs for graphic designers to ensure visuals perfectly match the marketing message.
• Copywriting: Crafting high-converting Captions & Hooks that address customer pain points and drive engagement/sales.
• Advanced Story Creation (Canva , Whisk & AI Integration).
• Publishing & Analytics: Managing schedules and analyzing performance (Pros & Cons) to optimize future strategies